Matt Holman

Matt Holman is the Growth Systems & Ops Lead at hx in London, specializing in B2B demand architecture and distribution infrastructure.

His work focuses on building scalable marketing operations designed to expand market presence with clinical precision.

Matt’s background spans nine years in agency leadership and five years directing B2B marketing strategy, previously guiding account-based initiatives at hx and advising SaaS clients on growth marketing.

Outside the office, he is a competitive amateur distance runner for Belgrave Harriers and St Albans AC, holding personal bests of a 2:32:33 marathon, a 70:01 half marathon, and a 15:40 5K.

He possesses a natural propensity for applying the discipline, feedback loops, and rigorous metrics of athletic training directly to his professional work. His broader influences are similarly multidisciplinary, drawing quietly on behavioral psychology, design, typography, and spoken word.

At hx, Matt builds scalable outbound engines and paid acquisition channels, choosing to orchestrate repeatable, automated workflows rather than rely on manual effort.

He partners closely with RevOps, field marketing, and product marketing to transform overarching go-to-market strategies into structured, high-performing operational infrastructure.

Matt operates on an insight-first principle, identifying commercial tension to elicit a genuine response before ever selecting a distribution channel.

He builds automated systems and reusable frameworks over one-off tactics, prioritizing live product evidence and documented performance to persuade rather than simply promote.

Every program he designs is governed by an explicit hypothesis, rigorous metrics, and clear criteria for scaling or stopping. Ultimately, his methodology aligns strategic architecture with human psychology to deliver clean, defensible, and sophisticated growth systems.