Growth Marketer

Marketing should make the next conversation easier. If it doesn't, it isn't working.

I'm Performance Marketing Manager at hyperexponential, an AI-powered pricing and underwriting intelligence platform serving commercial and specialty insurance carriers in the US and globally.

The work spans paid media, ABM, content, events and demand generation. In practice, that means running LinkedIn campaigns targeting Chief Underwriting Officers at US P&C carriers, building ABM account plans for named target accounts, producing multi-format content programmes, and managing the full lifecycle of webinar campaigns from pre-event sequences through to post-event follow-up and registrant analysis.

I've built the paid media architecture from the ground up: strategy, creative, copy, briefs, landing pages, conversion paths. I work closely with sales on the accounts where marketing can genuinely accelerate the outcome rather than just add noise to the pipeline.