Writer

LLMs cannot identify the unspoken truth. That's still human work.

I write about marketing, strategy and technology. Some of it appears under my name. Some appears under other people's.

My position on AI in marketing: it has bifurcated quality. Teams that use it to automate execution and reinvest the freed capacity into sharper thinking are pulling ahead. Teams that use it to produce content faster are producing more of the same mediocrity at higher volume. I call the second group chopper marketers.

The thing a language model genuinely cannot do is identify the unspoken truth: the belief a buyer holds that they haven't articulated, that, once surfaced, changes everything. Finding that is still human work. Everything else is increasingly table stakes.

I've written long-form thought leadership for hyperexponential across topics including AI agent architecture in underwriting, algorithmic decision-making and the soft market. I also ghostwrite for senior executives in insurance technology.